Exactly what levies? As more devices combine with AI, the smartphone market expands by 1 %.

Cellphone sales may be boosted by enthusiasm about AI, it appears. Handset package increased 1 % year over year in the second quarter of 2025, according to new information from the International Data Corporation, despite  tariff volatility  and worldwide  financial instability. &nbsp,

Premium devices like Samsung‘s and Galaxy A36 have begun to use AI, contributing to a large portion of the sales increase.

The document attributed a decline in demand for lower-end products, including those built with Android OS, to stifling the laptop market. But, products with AI-enabled capabilities have sparked a curiosity that has drawn customers again for the right price. &nbsp,

According to Francisco Jeronimo, vice chairman for consumer devices at IDC,” Samsung was able to strengthen its industry leadership and outperform the general market, achieving solid growth in the quarter due to the sales of its new Galaxy A36 and A56 products.” These innovative products “introduce AI-enabled features to premium devices, which have been successfully used in retail stores to generate sales,” he said.

Starting at$ 400, the Galaxy A36 might be a more affordable option for many people for AI, with features like Google’s Circle to Search and AI-powered photo editing tools. &nbsp,

Nevertheless, according to CNET mobile pro Mike Sorrentino, Samsung’s Galaxy A collection, particularly its even-cheaper$ 200 model, has succeeded in capturing a US phone market that is otherwise dominated by Apple, according to CNET smart expert Mike Sorrentino. Sorrentino said,” Samsung, along with its rival Motorola with its Moto G set, have put a special emphasis on getting the attributes people are looking for into lower-cost products.” These devices are frequently more subsidized by cellular providers, making them especially accessible, even with a two- or three-year dedication to a provider.

Only 11 % of individuals update their devices to include AI functions, according to a new CNET survey. However, the survey also revealed that price is the main factor ( 62 % ), so a midrange phone with new features might prove attractive enough to make the switch.