How soon may Netflix readers start seeing conceptual AI-powered movies and TV shows? It’s now happened, according to CEO Ted Sarandos.
After Netflix’s profits were announced on July 17, Sarandos conducted a video conference phone in which one of the questions centered on when and how the streaming business will create content using artificial intelligence tools.
Amazingly, Sarandos claimed the company had already done it on an English-speaking market based on an Argentine sci-fi present called El Eternauta. Netflix’s technical team collaborated with the filmmakers to create AI film that was used as the ultimate footage for a picture in Buenos Aires that depicts a building collapsing.
Sarandos claimed that this was the first time Netflix’s last footage was conceptual AI-based in any TV show or film was produced.
According to Sarandos,” we are firmly persuaded that AI offers an amazing opportunity to help makers make movies and television shows better than they can be, not just for less.” True people working on actual projects using better equipment, he continued.
The Netflix CEO claimed that the show’s resources would never have permitted that kind of footage to be produced using conventional physical effects equipment and procedures, and that it was produced 10 times more quickly than it should have been. They “weren’t able to achieve an incredible result with extraordinary speed,” Sarandos said.
He claimed that artists are already using AI for pre-visualization and killed planning as well as physical consequences like de-aging. Additionally, the company intends to continue to use AI to improve tips and other services provided to subscribers.
El Eternauta has already been renewed for a second time and received favorable testimonials.
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