The Roku Streaming Stick 4K is now available for $35 — which is $15 off and a 30% discount — even before the Amazon Prime Day sale event has officially begun. The Roku Streaming Stick 4K is one of CNET’s favorite streaming devices, making this a worthwhile deal on a quality device. 

My, how things have changed. When it comes to streaming, the stick I trust the most is my Roku Streaming Stick 4K. This small but mighty streaming gadget has allowed me to be a loyal cord-cutter club member for as long as I can remember. Nowadays, cutting the cord is simpler than it’s ever been, and becoming a stream-only household is no longer a farfetched idea.  

If you ever wished for a place to house all your streaming services and keep track of where you left off in any movie or show, no matter where you are, my favorite streaming device is perfect for the job. And if you’ve been waiting for a sign to make the jump, here it is.

I’ve had my Roku for a couple of years, and my home entertainment experience has changed drastically. Guests never cease to be amazed and always wonder how I do it and whether it is cheaper than traditional cable. From Peacock to Hulu, binge-watching the latest seasons of FX’s The Bear, Love Island USA and NBC’s Destination X are made easy. All that’s needed is a Wi-Fi connection, an HDMI port, streaming services and the Roku Stick to access an endless amount of entertainment.

Right now on Amazon, the Roku Streaming Stick 4K is $15 off, bringing it down to $35. But that’s not all. The Roku Streaming Stick 4K Plus is also on sale for $10 off, slashing it down to $30.  

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How does the Roku Stick work?

Whether I’m blasting music on Spotify or watching the latest season of Top Chef, my Roku Streaming Stick has me covered. It can plug into my TV for a chill night in or into my Epson Home Cinema 1080 projector for movie nights or hosting parties. 

To get the full movie theater experience, I pair my Roku with the Vizio V-Series 2.0 sound bar. An added bonus is that a couple of years back, at a white elephant party, I was secretly gifted a Tzumi Bluetooth Microphone, and hosting karaoke nights hasn’t been the same; guests are always impressed. 

Do I need a 4K TV to use this Roku stick?

In recent years, 4K TVs have become more common, but the Roku Streaming Stick 4K is also compatible with older HD TVs. It offers up to 1080p resolution and upscaling from 720p. This just means that you don’t need a fancy screen to enjoy a sharper picture while enjoying the entertainment you love.  

Can I still access live TV with the Roku stick?

The best thing about this streaming stick for me is that I still have access to live TV. Thanks to streaming services like Peacock and Hulu Plus Live TV, I can watch the Food Network or the DirectTV Stream in real time. 

You might be thinking, don’t all those streaming service subscriptions add up? With bundling options and internet providers offering deals with certain contracts, it can actually cost less than cable.

I love the Roku Streaming Stick because it’s small and portable, and I’ve never had any problems with it not working. Occasionally, my Roku will reboot for updates or I’ll need to change the remote batteries, but that’s a small thing compared with a cable box or satellite service outage. 

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If you want to see how this model compares to others, check out our list of the best Roku devices or the best streaming devices overall. For more discounted tech, see our curated list of the best Amazon Prime Day deals going on now.