Microsoft has a new, free tool that lets you create IA-generated videos: the Bing Video Creator. 

If you’ve ever wanted to turn a quick idea into a video without touching editing software, Microsoft’s new AI tool might be your next favorite trick. The company just rolled out Bing Video Creator, a free feature that lets you generate short videos from nothing but a text prompt. No fancy skills or timeline scrubbing required. Just type in your idea and let the AI do the rest.

When I gave it a spin, it took less than a minute to churn out a five-second clip of the Bing logo bobbing in a pool alongside a flamingo and donut floatie. It’s weird, fun, and kind of impressive, especially for a free tool that lives right inside your browser. If you’re curious about what this AI video generator can do (or just want to make a goofy summer-themed clip), here’s how it works and what to expect.

The feature is only available on the Bing Search mobile app right now but it will be coming to Windows desktops and Copilot Search, according to the company, and is powered by OpenAI’s Sora video technology. Bing Video Creator joins other major AI-driven video creation tools, inclusiv Sora from ChatGPT, Adobe Firefly, Google Veo, Runway şi Meta Movie Gen.

You can check out what Google’s latest Veo 3 feature can do for those willing to pay for Gemini Ultra. The technology is moving quickly, with more options now available, some free and others for a fee or purchasing them in AI service subscriptions.

How to use Bing Video Creator

Finding or using the Bing Video Creator isn’t instantly intuitive, especially if you’re not already using the Bing Search app. In the Bing Search app, I accessed the feature by clicking on the box on the bottom right of the home screen.

That brings up lots of apps within the app. Look for Video Creator on the bottom left. There, you can create a still image or video by typing in a text prompt. Using the Fast option, which is the default, should generate the short video in moments.

You can also type “Create a video of…” directly in the app’s main search bar if you don’t want to hunt for the feature. You can download and share the video.

When I tried it out, I found the video was not very high quality and was not easy to download directly from the app. Sharing a link to the video creation and viewing it outside the app offers an option to download the full video.

Microsoft says it will keep your video creations available for 90 days.

Choice of AI video generators

Microsoft’s entry into AI video making is giving people another free option that seems geared toward casual users.

Many who work in AI businesses, such as Matt Psencik, director of security and product design research at Tanium, are following the rollout of these products, led by Sora last year. Psencik says one of them has been most impressive.

“Google’s launch of Veo 3 for Gemini is a standout,” he tells me, “in object permanence, realistic physics and overall visual fidelity. These developments are beginning to erase the line between ‘clearly AI-generated’ and ‘convincingly real.’ “

The risks, Psencik says, is that realistic video generation could be exploited with deepfakes or used to attempt to hijack someone else’s identity. Most of the AI video generators have guardrails or filters on what kind of content users can request to generate, whether it’s to avoid copyright issues or to prevent hate speech and propaganda.

But, Psencik tells me, that’s not stopping AI bots from posting fake videos online that many people can’t tell apart from reality.

“As AI-generated video becomes nearly indistinguishable from reality, it’s only a matter of time before these tools are regularly weaponized to impersonate real people at scale,” he says.