Skin type: Your skin type will determine what your skin needs and the best brands or products to try out. Dry skin needs products that prioritize hydration, while oily or acne-prone skin needs to avoid oil-based products or ingredients like coconut oil. Brands often have their products broken into categories based on skin type or skin concern.  

Key ingredients: Some ingredients are utilized for hydration, while others offer a brightening effect. Snail mucin, hyaluronic acid, glycerin and niacinamide are examples of some important hydrating ingredients. As for brightening, ingredients like rice, ginseng, vitamin C and propolis can help with uneven tone and dull skin.  

Vegan/cruelty-free: Vegan skincare refers to the absence of animal-based ingredients, while cruelty-free means that the product has not been tested on animals. If either is important to you, you will want a product that confirms whether or not it is vegan or cruelty-free.

Cost: Before purchasing any K-beauty skin care products, consider your budget. Some brands are more affordable than others. For example, Tonymoly is a fairly affordable brand, as its sheet masks start at $3.50. However, other luxury brands like House Dowha and Superegg offer products on the higher $50 to $75 end.  

Shipping fees: Most K-beauty brands are based in Korea, so buying directly from the websites will include international shipping fees (not including tariffs or duty fees). While some products are available from Sephora, Ulta or Amazon, these retailers may not carry all the brands’ product collections.