
Klarna, the Finnish buy-now-pay-later financial service company, is introducing a cellular phone program the company says it may encourage to its 25 million US consumers.  ,
Klarna is partnering with Gigs, a San Francisco company that provides wireless digital network operator solutions, allowing companies to create their unique cellular companies. MVNOs seem immediately common: In the last week, the Trump Organization launched Trump Mobile, with its own gold-tinted mobile on the way. And the common SmartLess radio, featuring stars Jason Bateman, Will Arnett and Sean Hayes, even set up shop as a mobile service.
Klarna’s plan includes uncapped 5G plus service and international roaming for under$ 50 a month. Klarna may sell its mobile services using AT&, T’s system.
The company has opened a list for the company, which it says will start in a few days, with similar products in the UK and Germany on the way while also. Klarna says it will directly promote its mobile plan through its smart apps. Customers will be able to maintain their mobile number and mark up for the service and maintain their account within the Klarna game. Klarna promises there won’t be charges for services detection or withdrawal.  ,
It also recently launched a debit card şi partnered with DoorDash to help installment payments on meal purchases.  ,
What’s next for MVNOs?
Don’t be surprised if various fresh cellular companies pop up this season. The overall industry for virtual network operators is expected to grow from about$ 87 billion to more than$ 148 billion in the next decade.
” It’s fairly easy to build an MVNO– compared to other ventures a brand or celebrity does contemplate”, says Iliya Rybchin, a smart industry veteran who presently works as a consultant for BDO USA, an accounting firm. ” The economics have gotten much better in the last few years and there are many popular brands, celebrities, and influencers who may have the brand power to do it”.
Those brands and celebrities who have large follower counts, he says, can use their popularity to help reduce one of the biggest costs for wireless companies: customer acquisition.  ,
The possibility for new wireless ventures, based on conversations he’s heard, could include sports teams, retailers, video games and auto companies, Some, he says, could launch non-phone services or products based on specific needs such as medical wearables or cloud storage.  ,
Those contemplating launching an MVNO, he says, should ask themselves,” Is my brand strong enough and my fan base loyal enough to bring in a few hundred thousand subscribers” ? ,
That seems to be the case, at least for the new service tied to the president:” In the case of Trump Mobile, thousands of people walking around holding a gold phone can be as powerful a brand asset as a red MAGA hat. Even the launch itself, by itself, produces millions of dollars in media value, Rybchin said.